About Us


In a physically relaxed manner.

Launching in 2007, Loosely is an online fashion destination for women, born of the need to provide cool and modern closet classics.

Our carefully curated collections are defined by easy silhouettes, wardrobe staples and key fashion pieces that will equally stand alone or slide seamlessly into your existing wardrobe.
Our unique collaboration ranges take some of the anonymity out of shopping by sourcing and collaborating with small boutique labels from all over the world.
With a keen eye for fabrics and fit and offering products with a slow fashion approach, we give these designers a platform to showcase their incredible work; starting with our inaugural collection exhibiting the daring designs of Zhilyova Lingerie.

We focus on timeless pieces that will outlive fast fashions and cover clothing, footwear, accessories and intimates. Loosely represents inspired, fuss free design and offers a unique e-tail experience.